/* Jérôme Vapillon — marketing-externalise.com
   Encre pétrole + orange de la photo (marque perso) + vert Cleatis en second.
   Une seule famille : Archivo (axe de largeur utilisé pour les titres). */
:root{
  --ink:#13262E;        /* fond sombre, texte principal */
  --ink-2:#1D3640;
  --paper:#F4F6F5;      /* fond clair */
  --white:#FFFFFF;
  --orange:#E0662B;     /* accent marque perso (photo) — sur fond sombre uniquement pour du texte */
  --orange-dk:#B4481A;  /* orange lisible sur fond clair */
  --teal:#0F7A6B;       /* rappel Cleatis */
  --muted:#4A5D64;
  --line:#D5DEDF;
  --mist:#AFC0C5;
  --f:"Archivo",system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;
  --w:72rem;
  --r:6px;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--f);font-size:1.0625rem;line-height:1.6;font-variation-settings:"wdth" 100}
img{max-width:100%;height:auto;display:block}
a{color:var(--orange-dk);text-underline-offset:.18em;text-decoration-thickness:1px}
a:hover{text-decoration-thickness:2px}
:focus-visible{outline:3px solid var(--orange);outline-offset:3px;border-radius:2px}
.skip{position:absolute;left:-999px;top:0;background:var(--ink);color:#fff;padding:.6rem 1rem;z-index:10}
.skip:focus{left:1rem}
.wrap{max-width:var(--w);margin:0 auto;padding:0 1rem}
@media(min-width:48rem){.wrap{padding:0 2rem}}

h1,h2,h3{font-family:var(--f);line-height:1.08;margin:0 0 .6em;letter-spacing:-.01em}
h1{font-size:clamp(2.1rem,6vw,3.9rem);font-weight:800;font-variation-settings:"wdth" 78;letter-spacing:-.02em}
h2{font-size:clamp(1.55rem,3.6vw,2.3rem);font-weight:750;font-variation-settings:"wdth" 82;margin-top:0}
h3{font-size:1.2rem;font-weight:700;font-variation-settings:"wdth" 92}
p{margin:0 0 1em;max-width:68ch}
ul,ol{padding-left:1.2rem;max-width:68ch}
li{margin:.3em 0}
strong{font-weight:700}

/* En-tête */
header.site{background:var(--ink);color:#fff;position:relative;z-index:5}
.bar{display:flex;align-items:center;justify-content:space-between;gap:1rem;min-height:4.2rem}
.brand{color:#fff;text-decoration:none;display:flex;flex-direction:column;line-height:1.1}
.brand-name{font-weight:800;font-size:1.2rem;font-variation-settings:"wdth" 80}
.brand-sub{font-size:.8rem;color:var(--mist)}
.hdr-cta{white-space:nowrap}
@media(max-width:26rem){.hdr-cta{padding:.45rem .7rem;font-size:.88rem}.brand-sub{display:none}}
.mainnav{border-top:1px solid #ffffff1c}
.mainnav ul{list-style:none;margin:0;padding:0;max-width:none;display:flex;gap:1.3rem;overflow-x:auto;scrollbar-width:none;-webkit-overflow-scrolling:touch}
.mainnav ul::-webkit-scrollbar{display:none}
.mainnav li{margin:0;flex:0 0 auto}
.mainnav a{display:block;color:#fff;text-decoration:none;padding:.7rem 0;font-size:.95rem;border-bottom:3px solid transparent}
.mainnav a:hover{color:var(--orange)}
.mainnav a[aria-current]{border-bottom-color:var(--orange)}

/* Boutons */
.btn{display:inline-block;background:var(--orange);color:var(--ink);font-weight:750;text-decoration:none;padding:.85rem 1.4rem;border-radius:var(--r);font-variation-settings:"wdth" 90;border:2px solid var(--orange)}
.btn:hover{background:#F07A3F;border-color:#F07A3F}
.btn-small{padding:.5rem 1rem;font-size:.95rem}
.btn-ghost{background:transparent;color:inherit;border-color:currentColor}
.btn-ghost:hover{background:transparent;text-decoration:underline}
.btn-light{background:var(--orange)}

/* Héros de l'accueil */
.hero{background:var(--ink);color:#fff;padding:2.5rem 0 0;overflow:hidden}
.hero-grid{display:grid;gap:2rem}
.hero h1{color:#fff;max-width:14ch}
.hero .lead{color:#DCE5E7;font-size:1.15rem;max-width:44ch}
.hero .actions{display:flex;flex-wrap:wrap;gap:.8rem;margin:1.6rem 0 2rem}
.hero .actions .btn-ghost{color:#fff}
.portrait{position:relative;justify-self:start;width:min(11rem,48vw);margin:0}
.portrait img{border-radius:var(--r) var(--r) 0 0;width:100%;aspect-ratio:264/433;object-fit:cover;background:var(--orange)}
.portrait figcaption{font-size:.85rem;color:var(--mist);padding:.6rem 0 1.2rem}
@media(min-width:56rem){
  .hero{padding-top:4rem}
  .hero-grid{grid-template-columns:1fr auto;align-items:end}
  .portrait{width:17rem}
  .hero .actions{margin-bottom:4rem}
}

/* Règle des coûts : l'élément signature */
.ruler{background:var(--white);border-bottom:1px solid var(--line);padding:2.5rem 0}
.ruler h2{font-size:clamp(1.3rem,3vw,1.75rem)}
.rows{display:grid;gap:1.1rem;margin:1.4rem 0 1rem;max-width:56rem}
.row .lbl{display:flex;justify-content:space-between;gap:1rem;font-weight:600;font-size:.98rem;flex-wrap:wrap}
.row .lbl span:last-child{font-variant-numeric:tabular-nums;font-weight:750}
.track{height:1.1rem;background:#E7EDEE;border-radius:3px;margin-top:.35rem;position:relative}
.fill{height:100%;border-radius:3px;background:var(--ink)}
.fill.range{position:absolute;top:0;background:repeating-linear-gradient(90deg,var(--ink) 0 6px,#3C5761 6px 8px)}
.fill.me{background:var(--orange)}
.ruler .src{font-size:.85rem;color:var(--muted)}

/* En-tête de page interne */
.pagehead{background:var(--ink);color:#fff;padding:1.6rem 0 2.4rem}
.pagehead h1{color:#fff;max-width:20ch}
.pagehead .lead{color:#DCE5E7;font-size:1.12rem;max-width:58ch;margin:0}
.crumbs ol{list-style:none;padding:0;margin:0 0 1.2rem;display:flex;flex-wrap:wrap;gap:.4rem;font-size:.85rem;color:var(--mist)}
.crumbs li+li::before{content:"/";margin-right:.4rem;color:#ffffff55}
.crumbs a{color:var(--mist)}

/* Réponse directe */
.answer{background:var(--white);border-left:6px solid var(--orange);padding:1.3rem 1.3rem 1rem;margin:2rem 0;border-radius:0 var(--r) var(--r) 0}
.answer p{font-size:1.1rem;margin-bottom:.6rem}
.answer p:last-child{margin-bottom:0}

/* Sections */
.sec{padding:2.6rem 0}
.sec + .sec{border-top:1px solid var(--line)}
.sec.alt{background:var(--white)}
.two{display:grid;gap:2rem}
@media(min-width:56rem){.two{grid-template-columns:1fr 1fr;gap:3rem}.two.wide-left{grid-template-columns:3fr 2fr}}
.pains{list-style:none;padding:0;display:grid;gap:.9rem;max-width:none}
@media(min-width:48rem){.pains{grid-template-columns:1fr 1fr}}
.pains li{margin:0;padding:1rem 1.1rem;background:var(--white);border-radius:var(--r);border:1px solid var(--line)}
.pains li strong{display:block;font-size:1.05rem;margin-bottom:.2rem}
.sec.alt .pains li{background:var(--paper)}

/* Offres */
.offers{display:grid;gap:1rem}
@media(min-width:56rem){.offers{grid-template-columns:repeat(2,1fr)}}
.offer{background:var(--white);border:1px solid var(--line);border-radius:var(--r);padding:1.4rem;display:flex;flex-direction:column}
.offer.main{border:2px solid var(--ink);background:var(--white)}
.offer .tag{align-self:flex-start;background:var(--ink);color:#fff;font-size:.8rem;font-weight:700;padding:.2rem .6rem;border-radius:3px;margin-bottom:.8rem}
.offer h3{font-size:1.35rem;margin-bottom:.3rem}
.price{font-size:2rem;font-weight:800;font-variation-settings:"wdth" 80;line-height:1.1;margin:.4rem 0 .2rem;font-variant-numeric:tabular-nums}
.price small{font-size:1rem;font-weight:500;color:var(--muted)}
.offer .format{color:var(--muted);font-size:.95rem;margin-bottom:.8rem}
.offer ul{margin:0 0 1rem;padding-left:1.1rem}
.offer .more{margin-top:auto;font-weight:650}

/* Étapes (vraie séquence) */
.steps{counter-reset:s;list-style:none;padding:0;display:grid;gap:1rem;max-width:none}
@media(min-width:56rem){.steps{grid-template-columns:repeat(4,1fr)}}
.steps li{counter-increment:s;margin:0;padding-top:.6rem;border-top:3px solid var(--ink)}
.steps li::before{content:counter(s);display:block;font-weight:800;font-size:1.6rem;font-variation-settings:"wdth" 75;color:var(--orange-dk)}
.steps strong{display:block}

/* Chiffres */
.proof{background:var(--ink);color:#fff;padding:2.8rem 0}
.proof h2{color:#fff}
.proof p{color:#DCE5E7}
.proof a{color:var(--orange)}
.nums{display:grid;gap:1.4rem;margin:1.5rem 0}
@media(min-width:48rem){.nums{grid-template-columns:1fr 1fr}}
.num{border-top:2px solid #ffffff33;padding-top:.8rem}
.num .v{font-size:clamp(2rem,6vw,3.2rem);font-weight:800;font-variation-settings:"wdth" 75;color:#fff;line-height:1;font-variant-numeric:tabular-nums}
.num .v b{color:var(--orange);font-weight:800}
.num .k{color:#DCE5E7;font-size:.98rem;margin-top:.4rem}
.proof .src{font-size:.85rem;color:var(--mist)}

/* Tableau */
.tbl-wrap{overflow-x:auto;margin:1rem 0 1.4rem}
table{border-collapse:collapse;width:100%;min-width:32rem;background:var(--white);font-size:.97rem}
th,td{text-align:left;padding:.7rem .8rem;border-bottom:1px solid var(--line);vertical-align:top}
thead th{background:var(--ink);color:#fff;font-weight:650}
tbody th{font-weight:650}

/* Parcours (timeline = vraie séquence chronologique) */
.timeline{list-style:none;padding:0;margin:1rem 0;max-width:none}
.timeline li{display:grid;grid-template-columns:7.5rem 1fr;gap:1rem;padding:1rem 0;border-top:1px solid var(--line);margin:0}
.timeline .when{font-weight:750;font-variant-numeric:tabular-nums;color:var(--orange-dk)}
.timeline h3{margin:0 0 .2rem;font-size:1.1rem}
.timeline p{margin:0}
@media(max-width:30rem){.timeline li{grid-template-columns:1fr;gap:.2rem}}

/* Figures */
figure.shot{margin:1.5rem 0;background:var(--white);border:1px solid var(--line);border-radius:var(--r);padding:.6rem}
figure.shot figcaption{font-size:.9rem;color:var(--muted);padding:.6rem .3rem .2rem}

/* Liens contextuels */
.linklist{list-style:none;padding:0;display:grid;gap:.5rem;max-width:none}
@media(min-width:48rem){.linklist{grid-template-columns:1fr 1fr}}
.linklist a{display:block;padding:.8rem 1rem;background:var(--white);border:1px solid var(--line);border-radius:var(--r);text-decoration:none;color:var(--ink);font-weight:600}
.linklist a:hover{border-color:var(--ink)}
.linklist a span{display:block;font-weight:400;color:var(--muted);font-size:.92rem}

/* FAQ */
.faq{margin:1rem 0}
.faq details{border-top:1px solid var(--line);padding:.2rem 0}
.faq details:last-of-type{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;font-weight:700;padding:.85rem 2rem .85rem 0;position:relative;list-style:none}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:.2rem;top:.6rem;font-size:1.4rem;font-weight:400;color:var(--orange-dk)}
.faq details[open] summary::after{content:"–"}
.faq details > div{padding:0 0 1rem}

/* Appel à l'action */
.cta{background:var(--ink);color:#fff;padding:3rem 0}
.cta-in{max-width:var(--w);margin:0 auto;padding:0 1rem}
@media(min-width:48rem){.cta-in{padding:0 2rem}}
.cta h2{color:#fff}
.cta p{color:#DCE5E7}
.cta a:not(.btn){color:var(--orange)}
.cta .cta-mail{font-size:.95rem}
.inline-cta{margin:1.6rem 0;padding:1rem 1.2rem;background:var(--white);border:1px solid var(--line);border-radius:var(--r);display:flex;flex-wrap:wrap;gap:1rem;align-items:center;justify-content:space-between}
.inline-cta p{margin:0;font-weight:600}

.note{font-size:.9rem;color:var(--muted)}

/* Pied de page */
footer.site{background:#0E1D23;color:#C9D6DA;padding:2.6rem 0 1.4rem;font-size:.95rem}
footer.site a{color:#fff;text-decoration:none}
footer.site a:hover{text-decoration:underline}
.fgrid{display:grid;gap:1.8rem}
@media(min-width:48rem){.fgrid{grid-template-columns:1.3fr 1fr 1fr 1fr}}
.fname{font-weight:800;color:#fff;font-size:1.15rem;font-variation-settings:"wdth" 80;margin-bottom:.4rem}
.fh{font-weight:700;color:#fff;margin-bottom:.5rem}
footer.site ul{list-style:none;padding:0;margin:0}
footer.site li{margin:.35rem 0}
.legal{border-top:1px solid #ffffff1a;margin-top:2rem;padding-top:1rem;font-size:.85rem}
.legal a{text-decoration:underline!important}
.offer h2{font-size:1.35rem;margin-bottom:.3rem;font-variation-settings:"wdth" 92}
.form p{margin:0 0 1rem}
.form label{display:block;font-weight:650;margin-bottom:.3rem}
.form input,.form select,.form textarea{width:100%;font:inherit;padding:.7rem .8rem;border:1px solid #c9c4bc;border-radius:var(--r);background:#fff;color:var(--ink)}
.form input:focus,.form select:focus,.form textarea:focus{outline:3px solid var(--orange);outline-offset:1px}
.form .hp{display:none}
.calendly-inline-widget{margin:1rem 0;border-radius:var(--r);overflow:hidden}